Cybercrime is expected to cost businesses worldwide $10.5 trillion annually by 2025. What’s worse is that research shows that 43% of cyberattacks are aimed at small businesses but as few as 14% of these businesses are prepared to protect themselves. Cyberattacks do much more damage than merely disrupting operations. Businesses that fall victim to these attacks stand to lose valuable data, intellectual property and their reputation.

Now, we might assume that with advances in technology, finding powerful cybersecurity solutions would become much easier. But as the Minister of Magic, Cornelius Fudge, told the Muggle Prime Minister in Harry Potter and the Half Blood Prince, “The trouble is, the other side can do magic too.”

This is why we’ve turned our sights to artificial intelligence (AI) and machine learning (ML). In a recent survey, Cisco found that 32% of businesses were highly reliant on AI for their cybersecurity needs. The cybersecurity industry is evolving quickly, and using AI is just the latest development in its battle against cyber threats. However, while AI promises robust solutions to cybercrime, it still isn’t the ultimate fix.

Limitations of AI Technology in Cybersecurity

Most AI-based solutions in cybersecurity have the following limitations.

High Cost

It isn’t surprising that using artificial intelligence to defend against cyberattacks is quite costly. The technology involved is new and highly complex. Developers invest years and significant amounts of money to develop such technology. This then means that they cannot offer it as a cost-effective service.

Further, the running cost of these solutions is also high. You need to allocate significant space for data, along with high computing power.   

AI Can Be Vulnerable

AI is only as strong as the algorithms it is based on. Plus, attacks on AI-powered cybersecurity solutions can end up confusing the underlying code or bypassing the code entirely.

Usually, AI developers use third-party algorithms to build their systems. These third-party codes can also be vulnerable to such attacks. All a cyberattack needs to do is to successfully find a weakness in one aspect of the code.

Human Intervention is Necessary

AI technology still has a long way to go before it can operate completely independently. Organisations that leverage AI security tools may still need to hire highly skilled security professionals who can oversee the functioning of the tool.

While current AI tools can help detect threats and monitor the security of digital infrastructure, they need human intervention to nullify such threats.

Overall, AI and human intelligence need to complement one another to ensure the best results.

How to Address These Limitations

At Mediastalker, we have created a unique plug-and-play AI/ML solution that effectively protects against cyberthreats, including piracy, while overcoming the usual challenges associated with the use of AI.

Highly Cost-Effective Services

We have developed highly cost-efficient AI-based solutions that can be scaled as required. With multi-device compatibility and high flexibility, the solution can be customised to each business’ unique needs.

Best Anti-Piracy Solution

Mediastalker’s proprietary AI/ML solution has a unique AI core that ensures that you get the best digital media protection solution available in the market. We use separate machine learning autonomous units to provide best-in-class protection of intellectual property. The solution is easy to adapt, which means that the solution you receive is exactly what you need.

Minimal Human Intervention Required

The user-friendly software interface and multi-device compatibility mean easy access, anytime, anywhere, without the need for any coding knowledge to make the most of this platform. You don’t need any in-house experts to do the heavy lifting, since the Mediastalker team takes care of this for you, while you can track the functioning of the solution in real-time.

How AI is Paving the Way Forward

In recent years, mid-sized companies have been receiving more than 200,000 cybersecurity threats per day. So, the need for sophisticated solutions to protect your business has never been higher.

Here are a few ways in which AI-based solutions beat traditional solutions:

Analysing and Neutralising Automated Threats

Automated threats or bots make up approximately 50% of all website traffic. Not all bots are malicious, but a large percentage of them can be. It is impossible for humans to monitor all the traffic on a website. We need sophisticated software solutions that can detect malicious visitors to a website and then either act automatically to neutralise the threat or alert the concerned personnel. This is where AI-based solutions shine.

AI is necessary because bots can bypass almost all traditional methods of website security. As hackers continuously find new ways to bypass security measures, machine learning can help the cybersecurity solution constantly evolve to stay ahead of the curve.

Detecting Anomalous Behaviour

Machine learning consists of a new module called unsupervised learning. This type of code teaches machines to analyse patterns in data streams. This means that the human developer does not need to explicitly program the pattern into the software for the solution to be able to detect it.

This way, AI can be used to detect anomalous behaviour and raise red flags.

Reducing the Workload of Human Professionals

As mentioned earlier, AI isn’t sophisticated enough yet to completely replace humans. However, it can help reduce their workload. AI-powered cybersecurity solutions can be much smarter than traditional solutions, and this can help security professionals stay on top of oncoming threats.

For example, Mediastalker's AI-based solution is equipped to be plug-and-play, without the need for an IT professional to run or monitor it. The solution has been designed to do the work with minimal oversight.

Also, another area where AI scores above humans is that AI can analyse large datasets, which would otherwise take weeks or months of manual analysis. This means threats can be detected much more quickly.

What Steps Can an Organisation Take to Remain Secure?

While threats are ubiquitous, there are some simple steps that you can take to protect your business against cyberattacks. While these will not completely solve the issue, they can still go a long way to keep your proprietary data and intellectual property safe.

• Backup the data as often as possible and test restoration of data processes frequently.
• Conduct regular system scans, especially related to application administration systems.
• Perform advanced analytics.

AI-Based Online Security Solution by Mediastalker

The cost of cyberattacks is staggering. The global revenue loss due to digital piracy in the movie industry alone has been estimated between $40 billion and $97.1 billion. This is why Mediastalker has developed an AI/ML-based cutting-edge solution that learns from attacks to provide increasingly sophisticated protection and constant monitoring.

Contact us to learn more about how we can keep your intellectual property secure.